Social Media Marketing

What you'll learn

• Understand the core components of digital marketing, including market segmentation, targeting, and consumer behavior.
• Master the use of Meta Ads Manager, Facebook Ads, and other tools to create and manage effective social media campaigns.
• Learn to track and analyze key performance indicators (KPIs) to measure the success of your campaigns.
• Gain expertise in setting up and optimizing detailed ad campaigns, including lead generation and reporting.
• Develop a deep understanding of consumer behavior and how to create marketing strategies that resonate with your target audience.

Requirements

Basic understanding of marketing principles and social media platforms.
Familiarity with digital tools and online advertising is recommended.

Description

Welcome to the "Social Media Marketing" course! This course is designed to provide you with a comprehensive understanding of social media platforms and how to leverage them for effective marketing. Whether you're looking to boost your brand's online presence or master the art of targeted advertising, this course will equip you with the skills and strategies needed to excel in the dynamic world of digital marketing.Throughout this course, you'll delve into marketing fundamentals, such as market segmentation, targeting, and consumer behavior. You'll gain expertise in social media marketing, focusing on key performance indicators (KPIs) and tools like Meta Ads Manager and Facebook Ads. You’ll learn to set up, manage, and optimize social media campaigns to effectively reach and engage your target audience.You will also explore advanced topics, including the setup of detailed ad campaigns, lead generation, and the use of reporting tools to measure ad performance. By course completion, you'll have a robust understanding of digital marketing metrics and the ability to develop impactful social media strategies that deliver tangible results.Embark on this journey with us to unlock the full potential of social media marketing and elevate your brand’s success. Enroll today to advance your marketing expertise!

Overview

Section 1: What is marketing

Lecture 1 Introduction to Marketing

Lecture 2 Objectives and Components of digital marketing

Lecture 3 Functions of Marketing

Lecture 4 Market Segmentation and Targeting

Lecture 5 SWOT Analysis

Section 2: Understanding the Digital landscape

Lecture 6 Opportunities and Stats Around Digital Marketing

Lecture 7 Digital Marketing Metrics

Lecture 8 Funnels in Digital Marketing

Lecture 9 Use of similarweb Tools

Lecture 10 Consumer Centricity

Lecture 11 Consumer Behaviour

Section 3: Social (non-paid) Media Marketing - Part 1

Lecture 12 Social Media Marketing

Lecture 13 Social Media KPI's

Lecture 14 Meta Ads Manager

Lecture 15 Facebook Ads Overview With Examples

Lecture 16 Facebook Ads Library

Lecture 17 Facebook Ads Manager

Lecture 18 Facebook Ads - Audience and Campaign Types

Lecture 19 Facebook Ads Campaign Setup

Lecture 20 Facebook Ads - AdSet Setup

Lecture 21 Facebook Ad Scheduled

Lecture 22 Setting up Facebook Ad

Section 4: Social (non-paid) Media Marketing - Part 2

Lecture 0 Facebook Ads Reporting

Lecture 0 Updating Running Facebook Ad

Lecture 0 Creating New Ad Under AdSet

Lecture 0 Setting Up Meta Leads Campaign

Lecture 0 Setting Up Detailed AdSet For Facebook Leads Campaign

Lecture 0 Setting Up Instant Form & Privacy Policy For Leads Ad

Lecture 0 Setting Up Instant Form For Lead Ad

Lecture 0 Downloading Leads

Lecture 0 FB Leads Reporting

Lecture 0 Facebook Reporting, Summary & Help Centre

Marketing Professionals,Social Media Managers,Digital Marketers,Small Business Owners,Entrepreneurs,Anyone interested in mastering social media marketing strategies.